About

About Me

Intro to Kristi AllenI remember the spiral notebook that my mom kept in the trunk at the end of her bed. Mainly because at the end of each school year I’d dig it out and sit and reflect with her on what I learned that year, what my favorites were, and the ultimate question we’re all asked, “what do you want to do when you grow up?” Little did I know that my repeated entries in my childhood notebook would be the beginning of my passions. Each year I responded to that question with “I want to teach.”

I quickly found that marketing was a complex, and fast-paced subject that had many puzzle pieces. I put a stake in the ground with marketing communications and now I’ve learned to teach something that I love.

As technology evolved, so did my career path.

I started my career at a worldwide advertising agency and experienced the manual process of collaboration on print materials just as Facebook was coming online. It was the beginning of an evolution in how brands communicated to the market. Brands were no longer looking at ‘impressions’ they were looking for ‘engagement’ on new platforms.

That for me was when a light came on.

I realized that if I truly want to make my mark in the world of marketing communications, I needed to learn how every aspect, from traditional communications to digital marketing, fit together to get the results brands were looking for.

It’s a unique skill set to be able to dream-up and implement a road map that combines traditional communications and digital marketing.

When you put those skills together along with true passion you get someone who truly understands every aspect of marketing communications from a strategic positioning and data-driven perspective.

If you were in a job interview or in competition with another female pioneer, would you want those skills in your toolbox? (Please, please tell me you said yesssssssssssssss! Then you KNOW you’re in the right place).

I believe the existence of traditional communications and digital marketing as two separate skill sets is no longer viable – for bloggers, marketers, or communications professionals.

Marketing communications requires the integration of both skill sets.

If I can deliver information that helps you learn more about digital marketing and it helps solve real world problems, then that’s the kind of teacher, and digital marketing coach I want to be.

Now get moving, there’s lots to learn>> Start Here.

Education & Diplomas

2000 – 2004

Bachelor of Business Administration (B.B.A.)

Central Michigan University

Here I focused my education on marketing, advertising, and communications.

Work Experience

2014-Present

Global Talent Attraction and Brand Manager

The Dow Chemical Company

I lead global oversight and strategy development to position Dow as an employer of choice focused on digital marketing, analytics, and branding. Global Digital Marketing Manager (2014-2015): I led global digital marketing strategy for Dow Building Solutions, Home, Institutional, and Personal Care, Food and Pharma, and digital efforts related to customer business tradeshows for Plastics.

2010-2013

Global Marketing Communications Leader

Dow Corning

Key highlights of strategy implementation included a brand transformation and communications repositioning for the Beauty Care market segment which is known and still actively promoted today as “Beauty with Impact.” Tactical elements included internal and external image management for messaging and visual components across a website redesign, and all collateral, presentations, public relations and internal communications while capturing the overall return on Marketing Communications investment for the business.

2008-2009

Account Executive – Advertising Agency

Key Clients: BASF The Chemical Company, Colonial Bank,
Foot Solutions and AHN

I directed the team responsible for the refresh and new design implementation for www.nutridense.com and www.colonialbank.com. I managed NutriDense and Colonial Bank website daily enhancements and work flow of the team to ensure flawless execution of product/service launches. I reviewed monthly quality assurance checks, statistics and analysis reports, monitored site content design and development activities to ensure online marketing goals were being achieved.

2006-2008

Account Executive – Advertising Agency

Key Client: Ford Motor Company – NASCAR

My main role was to manage and implement in-office and onsite execution team for various Ford Racing events that include high-profile NASCAR driver transportation, autograph sessions, question and answer sessions, and on-track pre-race driver introduction ceremonies with NASCAR Headquarters representative. I worked on the refresh and new design implementation of www.fordracingevents.com and implemented online marketing strategies.

2005-2006

Account Coordinator – Advertising Agency

Key Client: Chrysler, Dodge, and Jeep Brands

About 12 years ago, I began my marketing, advertising, and communications career here in the creative halls of one of the top advertising agencies in the world – BBDO Worldwide.