Top 11 Essential Free Digital Marketing Tools

Posted on Posted in Digital Marketing 101

Free Digital Marketing Tools You Can Use and Implement Today

Small businesses and entrepreneurs are eager to find valuable tools that take a lot of the time and trouble out of organizing and promoting their business or services, and that do so without breaking the bank. In this article I’ll share my top free digital marketing tools that you can use on your own that will help you become more knowledgeable, productive, and aware of your competition.

Here is my list of 11 simple, easy-to-use, and free digital marketing tools that you can start using today.

1. Feedly

The first app that I open on my iPhone in the morning and the last browser window closed on my desktop before shutdown is Feedly. I use Feedly to follow top industry bloggers that I have organized into categories like Photoshop, WordPress, small business, and of course a vast array of bloggers with digital marketing topic focuses like email marketing, social media, SEO, etc. The beauty of Feedly for me is the ability to search by personal list of blogs by keyword or topic and if I’m looking for new bloggers or news around my keyword, I can search beyond my Feedly.

Bottom line: Feedly can aggregate information from people like you and me (not only publications), with view points on many different topics into a “feed” you can monitor.

2. Flipboard

With Flipboard I’m served stories via the topics that I pre-select, like branding, Fortune 500, small business marketing, analytics, etc., from trusted sources, like Inc. Magazine, TechCrunch, Business Insider, Fast Company, and Entrepreneur. Similar to Feedly, this is a content curation platform and it displays the stories in a graphic, magazine format.

Bottom line: Flipboard collects information from trusted publications and displays stories in an editorial layout that you can flip through like a real magazine. Stay up-to-date on trending topics in your industry.

3. MailChimp

With nine million people using MailChimp around the world, it’s worth trying a demonstration, especially because it’s free until you reach 2,000 email subscribers and 12,000 emails per month. 600 million emails are being sent daily through MailChimp, and I’d say it’s in-part due to it’s simple, drag-and-drop interactive template builder, where even an email marketing beginner can setup powerful email campaigns.

Bottom line: MailChimp offers a free email marketing service to help grow your business, plus, it offers basic statistics on your email performance and compares your statistics to industry averages.

4. Hootsuite

Allows you to monitor chat groups, hashtags, etc., all while having the ability to schedule posts on your social media accounts, like Facebook, Twitter, and LinkedIn all at the same time.

Bottom line: Use Hootsuite to post your social media content and use it to monitor your top keywords, like #marketing and #seo.

5. Canva

With Canva you can finally be a graphic designer for your business. It’s a web-based design tool that allows you to drag-and-drop images, icons, and text to create the perfect image for your online channels. Ever wonder what size image you need for your Facebook cover photo? Canva is filled with perfectly sized templates that are free to use to create images for social media channels. You can upload your own images or you can use images from Canva which range from free to $1 depending on the image choice.

Bottom line: Save time and use Canva to create simple graphics. The best part, when you download your newly created artwork, Canva doesn’t require a watermark with their logo to be plastered on your work.

6. Piktochart

Infographics are simply information graphics; visually shared pieces of information. Piktochart is a tool that allows you to quickly create an infographic either from scratch or with help from their templates that combines their icons, graphics, and layouts with you with your data points. For an example, see my blog post “What is Digital Marketing?” as I created a simple infographic using Piktochart.

Bottom line: Piktochart is a tool you can use to create an eye catching, concise and easy to read piece of visual content.

7. Screaming Frog

Screaming Frog gives you the ability to crawl your website, similar to how Google crawls your website for its search engine. Crawling your website with Screaming Frog allows you to find any broken links, broken pages, bad redirects and more. It even lists your URL’s, essentially creating a sitemap of your website and further adds details around pages on your website if you search for a specific keyword. For example, if you no longer offer a product in your business and you’re unsure of where it might be mentioned on our website, do a quick crawl and search for it with Screaming Frog.

Bottom line: Use Screaming Frog to better understand your website and find your website errors before Google does.

8. Google Analytics

As websites serve as the center hub of  your digital marketing strategy it’s important to understand what people are looking for on your website and how they are engaging with it. Google Analytics is a free web analytics tools created by Google that tracks and reports website traffic.

Website metrics can be overwhelming in the beginning, so if you’re new to website analytics, head over to my blog post “Website Metrics 101” where I explain the basic website metrics you need to be aware of.

Bottom line: Google Analytics is a must for any and all websites.

9. SEMRush

SEMRush is about entering a domain, URL, or keyword to better understand it’s use across online channels. SEMRush is often used to audit competitors by understanding their estimated website traffic, keywords, and popular pages. A top place to look for data is under Organic Research and Pages; this showcases the top pages that bring traffic to your competitor’s website, ultimately telling you topics that are highly desirable by your target audience.

Bottom line: Use SEMRush to better understand your competitors.

10. Moz Local

Moz Local is an important tool for local businesses as it gives a local report that shows how complete or incomplete business listings are on search engines and other sites, like Foursquare and Yelp.

Bottom line: Simply enter your business details and see how your location is featured.

11. SEO SiteCheckup

Instantly analyze your website with SEO SiteCheckup to uncover SEO issues in a format you can actually understand; super simple to read and it even offers how-to articles to fix the errors you find.

Bottom line: Try SEO SiteCheckup atleast once and see how your website is viewed from search engines. Then determine if you need to scan your website throughout the year as you make updates.


You now have my recommended list of free digital marketing tools that you can use and implement on your own. Which tool are you going to try for the first time? Or have I forgotten any tools you think are worth sharing? Let me know by adding your thoughts in the comments!